Flower Valley: Sustainable role model for wildflower harvesting

An early partner was the Shell Foundation who facilitated the important Marks and Spencer's (M&S) outlet. Both of these companies bought into this project as part of their corporate social and ecological responsibility programmes. However, M&S found that shoppers were less willing to pay an increased margin for "green" flowers than they were for certified foodstuffs. Fynsa’s bouquets were consequently not promoted as "green" products and to date the increased margins which were hoped for, to provide the Flower Valley Conservation Trust with royalties, have been difficult to achieve